SEO & SMO

Best SEO & SMO in Multan

Duration 3 Months 

Course Description   During this course, we’ll show you how to make your page crawl able, and how to set it up so that the search engines find exactly what they are looking for to give your site the high rank that will translate into the traffic you’re looking for.

Course Outline:

ON PAGE SEO

  • Meta Tag optimization as per keyword Research
  • Creating Sitemaps (XML, URL Listings)
  • Txt Creation and Validation
  • Image Optimization, Image ALT Text
  • Internal Navigation Check
  • Content Optimization as per Keyword Density
  • Proximity, Prominence
  • Interior Page Analysis
  • 301 redirect for canonicalization problem
  • RSS Feed Creation
  • URL Rewriting & Content Negotiation
  • Breadcrumb Optimization
  • Regular Updations of the sitemaps
  • Create Custom Error 404 Page Optimization

OFF PAGE SEO

  • Keyword Analysis
  • Competitor Analysis
  • Initial Traffic Analysis
  • Article Creation and Submission
  • Directory Submissions
  • Search Engine Submissions
  • Back link Strategy and Implementation
  • Blog Creation Submission and Comments
  • Driving Traffic Through Dedicated Social Networking
  • Press Release Submission
  • Social Bookmarking
  • Theme base Link Search
  • Classified Submission
  • Content Sharing, Video Sharing, Photo Sharing

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Social Media Marketing Course

Below is the Social Media Marketing Course content –

  1. Definition of social media
  2. Types of social media
  3. Key terms to understand
  4. How Social Media influences audience
  5. How Social Media is affecting Google Search
  6. How to choose right social media
  7. Developing unique content, positioning and voice
  8. How to generate Word of mouth
  9. Integrating social media into your website and blogs
  10. How to amplify content with multiple Social Media channels – Viral Marketing
  11. Using Twitter
    1. What is Twitter
    2. Why we love it
    3. Opportunity
    4. How to Setup a Twitter account
    5. Tips about setting up a Twitter account: Personal Bio | Profile Picture | Background Picture
    6. Following and Listening
    7. Building Relationship
    8. Tools for managing your Tweets
    9. Finding People and Companies on Twitter
    10. Understanding the Twitter Lingo
    11. Twitter Guidelines
    12. Twitter Tools
    13. Reputation Management| Keyword Research | Competition Analysis
    14. Automate Twitter
    15. How to Shorten and Measure your URLs

 

  1. Using Facebook
    1. Setting up Facebook and Privacy
    2. What Can You Do With Facebook
    3. Facebook Features: Photo Album | Events | The Wall and Notes | Chat | Groups and Fan Pages
    4. Facebook Benefits
    5. Facebook Fan Pages
    6. Facebook Profile
    7. Group Pages vs. Fan Pages
    8. Facebook Pages – what can you do
    9. How to promote your Facebook page
    10. Engagement and Conversation
    11. Being Found in Real Time Search
    12. Creating Facebook Application / Widget
    13. Pro and Con of using Facebook
    14. Linking with YouTube
    15. Creating Events
    16. Building content calendar

 

  1. Using LinkedIn
    1. What is LinkedIn
    2. LinkedIn Answers
    3. LinkedIn Groups
    4. How to do link building in LinkedIn
    5. Creating SEO friendly URL
    6. Pro & Con of using LinkedIn

 

  1. Using Google Buzz
    1. What is Google Buzz
    2. Google Buzz and Privacy Issues

 

  1. Google Plus
    1. What is Google Plus
    2. Features
    3. Tools & Techniques
    4. Google Plus: Circles  |  Hangouts  | Stream
    5. Google Plus goes Mobile
    6. Google + 1
    7. Google Plus for Businesses

 

  1. MySpace
  2. Kaboodle (only for product based site)
  3. Do and Don’t of Social Networking
  4. Video optimization
    1. YouTube
    2. MetaCafe
    3. Vimeo
    4. AOL Videos

 

  1. RSS feed optimization
  2. Wikies
  3. Blog / Micro-blog
    1. Do and Don’t
    2. Widgets
    3. Rules of Corporate blogging
    4. Tips and tricks for interesting articles
    5. Publishing and networking via blog
    6. Blog promotion
    7. Myblog
    8. Post updation
    9. Blog Commenting

 

  1. Bookmarking
    1. StumbleUpon
    2. Digg
    3. Reditt
    4. Delicious
    5. Fave It
    6. E-buzz

 

  1. Power Point Presentation
    1. Slideshare

 

  1. Photo sharing
    1. Flickr
    2. Picasa Web
    3. TinyPic

 

  1. Forum and Online Communities
    1. Yahoo Q & A
    2. com
    3. Forum comments
    4. Google forum
    5. Yahoo groups

 

  1. Press Release/ News
    1. Writing with keywords
    2. Maximizing coverage
    3. Distribution

 

  1. Article creation & Submission
  2. Content sharing
    1. Squidoo lens
    2. Hubpages
    3. Scribd

 

  1. Behavioral and cultural standard for Social Media Interaction
  2. Linking all Social Media Accounts
  3. Optimizing Social Media content for Search Engine
  4. Importance of Short URL and how to do
  5. Link wheel creation
  6. Cleaning negative result using SEO
  7. Measuring SM and ROI
  8. Case study

 

 

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